01
Advise.
See the opportunity.
Choose your direction.
Work through a business challenge, assess your options and establish a clear way forward.
Business Consulting & Marketing
A clearer path.A stronger business.
Clear thinking. Practical support.
From defining the direction to delivering the work.
THE MORRO PERSPECTIVE
Good direction.
Real momentum.
Independent thinking. Personal involvement.Based in Singapore
01 / A WAY FORWARD
Growth brings choices.
Where to focus.
How to stand out.
What to do next.
02 / WHAT WE DO
Business thinking.
Practical delivery.
For founders, SMEs and growing teams.
Experienced support, shaped around
your business.
01Your next market.
Your next market.
A strong
start.
Enter Southeast Asia with
the foundations, people and
support to get moving.
Entity setup
Get the local business foundations in place. Coordinate entity setup, relevant partners and the steps needed to establish your presence in the target market.
Product registration
Support the product registration process by coordinating requirements, documentation and submissions with the appropriate local specialists.
Establishing your founding team
Define the initial team structure, prioritise key roles and support the hiring and onboarding of the people needed to launch your local business.
02Make your
Make your
next move
a clear one.
Understand your opportunities.
Strengthen your commercial priorities.
Build a practical way forward.
Growth strategy
Identify and prioritise opportunities across customers, products, markets and channels. Focus your resources where they can make a meaningful difference.
Commercial & portfolio planning
Define the role of your offers, where to focus investment and how to support growth and profitability. Turn commercial choices into a focused plan.
Market entry & launches
Define who to serve, how to compete and how to reach your customers. Develop your route to market and support the work needed to bring your offer to life.
03A stronger brand.
A stronger brand.
A clearer
connection.
Connect your business objectives
with customer understanding,
focused marketing and execution.
Brand strategy & positioning
Clarify who your brand serves, what it stands for and why customers should choose it. Create a clear foundation for your message, identity and marketing.
Marketing planning & execution
Develop a focused marketing plan and help deliver agreed campaigns, launch activities and projects. Keep the work connected to your business objectives.
Creative & partner coordination
Develop clear briefs, guide creative work and coordinate delivery across agencies, suppliers and internal teams. Keep the message consistent and the work moving.
A focused assignment or support across several stages. We agree on the scope, responsibilities and deliverables together.
03 / HOW WE HELP
From the plan.
To the work.
The right expertise, at the right moment.
We can help shape the direction, deliver
the work, or keep a workstream moving.
02
Execute.
Put the plan
into motion.
Bring in practical support to deliver an agreed project or a defined part of your marketing plan.
03
Oversee.
Keep the work
moving forward.
Coordinate selected workstreams, review progress and keep attention on the brief, budget and timeline.
04 / THE EXPERIENCE BEHIND MORRO
Commercial experience.
Personal involvement.
12+Years of commercial
& marketing experience
& marketing experience
US$120MRegional portfolio
leadership
leadership
Meet Kevin Tan.
Kevin’s career spans senior commercial and marketing roles at Procter & Gamble, Nestlé, Reckitt and Groupon, with country and regional responsibilities across Asia Pacific.
His experience brings together P&L management, portfolio transformation, investment allocation, innovation and market launches, alongside brand strategy and marketing execution.
Through Morro, you work directly with Kevin to make clear choices and deliver your priorities.
EXPERIENCE BUILT AT
Procter & GambleNestléReckittGroupon
05 / A CLEAR WAY FORWARD
Thoughtful from the start.
Practical at every step.
Understand.
Your business, customers and objectives. A shared understanding of what needs to move forward.
Define.
The priorities, scope and measures of success. Clear choices about where to focus.
Deliver.
The agreed work, through advice, execution or project oversight. Support where you need it.
Review.
Progress, results and what comes next. Space to learn, adjust and keep moving.
06 / LET’S BEGIN
Your next move
starts here.
A clearer direction. Help with delivery.
Or an experienced eye on a project.
Tell us what you’re working on.